Sales Is Dead. Service Is the New Currency.

donnabrilliantmove
3 days ago
4 min read

By Mekiel Ijah – Founder, Fix It! Home Services

In today’s fast-paced world of “click here, buy now,” too many businesses have forgotten the oldest rule in the book, treat people right.

Two people shaking hands in a warmly lit room. One is smiling, wearing a gray shirt. Background has soft yellow lighting and a mirror. — At Fix It! Home Services, we still believe in doing things the old-fashioned way: honesty, craftsmanship, and relationships that outlast trends.

I’ve been in this trade for over two decades, through the tile years, the acrylic years, and now the AI years. One thing hasn’t changed:

People don’t want to be sold. They want to be served.

Two hands in a handshake over architectural blueprints on a wooden table. Rolled papers and tools are scattered around, creating a collaborative mood. — **There was a time when a handshake meant more than a signature**

When a man’s reputation traveled faster than his business card.

That was the era that raised me, and I’ve carried those values into every remodel, repair, and conversation since.

At Fix It!, we don’t hide behind screens or scripts. We show up on time, we talk to you face-to-face, and we stand behind our word.

Every project is personal.
Every client matters.

Because the truth is, we don’t sell jobs; we earn relationships.

Four people in a cozy kitchen discuss designs on a table. Warm lighting, visible papers, attentive expressions, and a concentrated mood.

The Principle Behind Every Sale

Various tools neatly arranged on a worn workbench. Includes wrenches, saw, trowels, paint cans, and rulers. Neutral colors with some orange accents.

I tell the young guys coming up in this business:

You can grab attention with marketing, but you close hearts with integrity.

Attention gets you the call.
Character gets you the contract.

The best sales pitch you’ll ever have is the truth told consistently.

People know when you’re being real, and they know when you’re not.

That’s why our motto is simple:

“Do it right. Treat people right. We Fix it! right, or it’s free.”

We’d rather lose a dollar than lose a customer’s trust.

That’s not old school, that’s the only school that matters.

What Today’s Generation Needs to Know

Two construction workers in orange vests and helmets discuss a project on-site. One holds a clipboard; autumn trees are visible in the background.

Every new generation of business owners wants faster results, more leads, more likes, more followers. But the truth is, you don’t need more clicks; you need more care.

Real growth comes from:

Doing what you said you’d do.
Calling back when you said you would.
Leaving the job cleaner than you found it.

That’s how you earn word-of-mouth.

That’s how you build a legacy.

At Fix It!, every employee learns this on day one:

“We’re not in the remodeling business, we’re in the relationship business.”

The Problem With the Modern Age

Smartphone showing a bathroom renovation app, next to a modern bathroom with a tub, plants, and large window. Clean, bright setting.

Too many companies chase trends and quick clicks. They measure success in views instead of value.

That’s why so many disappear after one bad review, they never built roots.

But when your foundation is respect, honesty, and consistency, you can weather any storm, recessions, new competitors, even changing technologies.

While others are focused on attention, we’re focused on alignment.

While they push ads, we build trust.

Split image of an old and modern bathroom with text "Fast fades. Solid service stays." showing renovation transformation.

Because people don’t buy from the loudest voice, they buy from the most reliable one.

What We Really Build

Smiling woman in a beige cardigan stands in a bright bathroom with white counters and decorative plants, looking pleased.

Sure, we remodel bathrooms, fix leaks, and install new showers, but that’s just the surface.

What we really build is confidence, comfort, and community.

When a homeowner calls us back years later for a new project, and they always do, that’s not a transaction, that’s trust coming full circle.

That’s when you know your name stands for something.

Smiling woman with long blonde hair stands in a bright bathroom, wearing a white shirt. Sunlight streams through a window, creating a cheerful mood.

A family of four sits closely on a sofa, smiling warmly in a cozy, softly lit living room with shelves and a lamp in the background.

Because when a homeowner says, “Call Fix It! They’ll take care of you,”

that’s the best marketing there is.

Computer screen displaying "Fix it!" with five yellow stars and "Honest & reliable" text. A lamp is visible in the blurred background.

Why This Philosophy Works?

Old-fashioned service may sound nostalgic, but it’s actually the most modern strategy out there, because it’s powered by authentic connection.

Two smiling men pose together outdoors at night. One wears a gray shirt; the other, a red and black blazer. Background features greenery and warm lighting. — **Google can rank a website, but people rank your character.**

Facebook can track engagement, but your community tracks your word.

When you live by that, you’ll never have to beg for business, it will come to you.

So yes, sales may be dying.

But service?

Service is alive, strong, and more valuable than ever.

The Fix It! Standard

Sunlit bathroom with white bathtub, plants, and towel. Words on wall: Integrity, Trust, Craftsmanship. Minimalist, serene setting.

At Fix It! Home Services, we live by three timeless principles:

Man in glasses and gloves working at a bathroom sink. Text: When you want it done right call Fix it! Home services. Mood: Professional.

1. Do it right.

Every detail matters, from the plumbing under the floor to the finish in the shower.

2. Treat people right.

Every client deserves respect, honesty, and a straight answer.

3. Fix it right, or it’s free.

We don’t leave until the job, and the customer, are both happy.

That’s our promise, and it’s one we’ve kept for over 20 years.

Red van labeled "FIX IT Home Services" parked on suburban street at sunset, casting long shadows. Cozy neighborhood setting.

If “sales” are dying, let them die.

Let service take the throne again.

Because no algorithm, ad, or automation can replace what people feel when they’re treated right.

That’s what makes the difference between a business and a legacy.

We’re not here to chase numbers, we’re here to fix homes, restore trust, and bring pride back to the trades.

Bathroom with a modern shower and bathtub. Text in large gold letters reads: "Do it right. Treat people right. We fix it right, or it's free." — **Do it right. Treat people right. We Fix it! right, or it’s free.**

About the Author

Mekiel Ijah is the founder of Fix It! Home Services, with over 20 years of hands-on experience in remodeling, plumbing, and craftsmanship. Known for his straight-talk wisdom and old-fashioned integrity, Mekiel believes that true success is built on relationships, not transactions.

Full Bathroom Remodel, Just $10,000.